By Brianne Palensky, The Cyphers Agency

Consumers look to fellow consumers on social media to inform their purchasing decisions. The rise of social media creates many possibilities for brands to make use of influencer marketing, a new form of marketing that is on the rise. This personal approach acts in the same way as word of mouth. 51 percent of marketers get more sales from influencer marketing because of the trust consumers place in social media influencers! Here are 5 reasons why influencer marketing is the net best thing:

Influencer marketing is more organic. It is a person targeting followers, not an algorithm. The content isn’t placed robotically in your news feed, instead it is found on the influencer’s feed. Users are investing their time following these influencers, so they are receiving an ad from someone they essentially want to receive one from.

You can still improve SEO. By having high-authority websites linking to you, this will improve your SEO. Most of the time, influencers will also blog about your product or service, linking to your website

You get high-quality leads. Using the right influencers means you will be targeting the right consumers. You will be working with influencers in your niche, so their followers would be more likely to appreciate your products or services. By choosing an influencer whose followers are already interested in your industry makes sure your campaign reaches a relevant audience.

You engage with new target markets. Not only will you reach followers who are interested in your industry, but you will also reach followers that could be relevant to your business. Your influencer campaign will reach all followers, meaning you can reach followers that may not know about your brand, but could be interested in it.

It builds trust with consumers. Sharing the message through an influencer helps followers trust your brand. By having someone else share the benefits, they will trust the influencer’s voice and therefore will tryst your brand even more.

Brianne Palensky, account coordinator at The Cyphers Agency, a Capitol Communicator sponsor, works with client and agency teams alike to create, optimize and measure digital and social media marketing campaigns. She’s also a search engine marketing guru.

About The Author

The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments and Advance. Visit www.thecyphersagency.com.

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