CM_Starbucks_Tazo_Umbrella_Thrive_499_w9_RGB_NoWhite

The work of award-winning photographer Cade Martin has been featured on the cover of Workbook.  Cade Martin said he was “Excited and humbled to see this series of images created for Starbucks on the cover and as the chapter dividers” in Workbook, which is described as “an authority in the creative industry. For decades, we’ve helped creative teams find the best artists working in the commercial world. Top buyers trust Workbook for the photographers, illustrators, designers, and stylists they need every day.”

CM_Starbucks_Tazo_Relieve_0118_w6_ksh_RGB_NoWhite

“Seeing these images used again also served as a nice reminder to revisit this special project – and the people – Daniele Monti, Jodi Morrison and Kristi Cameron to name check a few members of this dream team – it was one I didn’t want to end, and to have these images find a new audience through Workbook is an honor, so thank you to the entire team at Workbook for selecting this work,” stated Cade Martin.

He added that the project “took place a couple of years ago and the images were used exclusively for the Tazo Tea launch campaign. Everyone was just as excited as I was to approach these with a cinematic influence and movie lighting to help achieve what Starbucks Creative Director, Daniele Monti, described as “capturing the magic and whimsy of the new Tazo brand—something in between a modern Alice in Wonderland and an iconography that pulls from different eras, places and cultures.” The resources and enthusiasm to pull these images off on-location and all in-camera – not in post-production – made for a truly special campaign.

“As a photographer whose overall body of work ranges widely – from the realistic to the fantastic, this project allowed me to really dive into my cinematic influences, and enabled me to both showcase and push my aesthetic. I loved every minute of it and I am indebted to the creative team at Starbucks for entrusting me to create these worlds, to the retouchers at Sugar Digital and to producer Kim Comeaux for going above and beyond to support every idea that I had.”

D.C.-based Cade Martin is the photographer of Capitol Communicator’s popular “Up Close and Personal” profile series which you can see in Profiles.

About The Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

Leave a Reply

Your email address will not be published.