SPOKEies

With political spokespeople and CEO missteps dominating today’s 24/7 news cycle, shouldn’t the best of the best in the corporate and non-profit worlds have an award that recognizes their skills in delivering their organization’s message?

The SPOKEies™ were created to do just that!  It’s the first awards program to honor the best spokespeople representing brands, non-profits and corporations. There are more than 40 awards in six categories including 24 for corporate and brand spokespeople and 18 for non-profits. Categories include C-Suite Leader, Most Authentic, Most Engaging, and Crisis Management. Additionally, The SPOKEies will include specific awards in financial services, healthcare, sports, technology, entertainment and start-ups. Social media awards will be selected through a Twitter vote.

Spokespeople will be judged based on their trust and authenticity, plus their ability to engage the audience and cogently communicate their organization’s messages. The judges represent the best in the business. They include executives with the Better Business Bureaus, Twitter, Google, Barron’s, Edelman, Weber-Shandwick and others. A complete list of judges, which includes Paul Duning, publisher of Capitol Communicator, is here.

Judges feel The SPOKEies™ will make a difference:

  • “When you think about The SPOKEies™, you think to yourself, why hasn’t that existed historically.” — Alex Josephson, Head of Global Brand Strategy, Twitter
  • “It’s incredibly important for a CEO to be recognized as an effective communicator.” — Silvia Davi, CCO at Equities.com.
  • “One of the key elements of The SPOKEies is communicators and trust. Trust” – Scott Monty, CEO and Co-Managing Partner, Brain + Trust Partners

“In developing these awards, we were surprised to learn that nothing like them exists in any of the spokesperson-driven communications fields,” noted Doug Simon, CEO of D S Simon Media and founder of the awards. The SPOKEies will offer an education/professional development component on best practices that will feature many of the esteemed judges, nominees and award winners. “Finally, the best spokespeople in brand, corporate and non-profit communications will get the recognition they deserve,” said Simon.

Nominations must be filled out online at spokeies.com. The deadline is September 15, 2017. The award winners will be announced in October during Communications Week in New York City.

 

About The Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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