According to the Washington Business Journal, the D.C.-based NFL Players Association is offering entrepreneurs something other investors can’t: NFL players.

The WBJ report, in part, stated:

“The union, which represents about 2,000 National Football League athletes, has launched the OneTeam Collective business incubator to provide rights to its intellectual property, licensing and marketing in exchange for equity, deals that are often cost-prohibitive for early-stage businesses.

“Ahmad Nassar, chairman of The OneTeam Collective and president of NFL Players Inc., the NFLPA’s for-profit and marketing subsidiary, said the incubator will expand the pool of companies its licensing and sponsorship operations “unintentionally” cater to.

““It’s hard to miss all of the activity and the interest generated by that startup and early-stage community, and even in the sports world over the last few years, we’ve definitely been cognizant and learning from what others have done,” Nassar said. “We wanted to figure things out and see what kind of unique value we could bring to the table besides just money.”

“Six other OneTeam founding partners will provide funding, consulting services and other support: Menlo Park, California-based Kleiner Perkins Caufield & Byers; Seattle-based Madrona Venture Group; Santa Clara, California-based Intel Corp.; New York City-based LeadDog Marketing Group; Boston-based Sports Innovation Lab and Harvard University’s Harvard Innovation Lab. OneTeam has an advisory board featuring eight current and former NFL players.

“OneTeam is looking for businesses in three general areas: wearable technology, data analytics and digital content. Ventures and products relating to new media, fantasy sports, fan engagement, sports nutrition, and virtual and augmented reality would also fall under its umbrella.”

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