The American Marketing Association Baltimore Chapter held its 32nd Annual Marketing Excellence Awards in Baltimore April 6, recognizing organizations that demonstrate outstanding creativity, implementation and results in their marketing campaigns. Awards were presented for outstanding overall campaigns as well as the best campaigns in specific channels or industries.

This year’s overall winner, Maryland Auto Insurance, embarked on a comprehensive rebranding and public awareness campaign incorporating both print and digital assets, resulting in an 8 percent increase in customers.

The 1st runner-up, Carroll Hospice, created a compelling awareness and education campaign with the help of its agency, Devaney & Associates, that resulted in a 7 percent increase in admissions and double-digit growth in online consumer engagement.

Euler Hermes, the 2nd runner-up, exceeded their annual lead generation and conversion goals through a multi-channel campaign promoting their trade credit insurance product to targeted B2B prospects.

In addition to the awards ceremony held at the Hyatt Regency Baltimore Inner Harbor, seven local full-time students who are pursuing studies in marketing or a related field received AMA Undergraduate Marketing Education Scholarships.

“The Marketing Excellence Awards are the highlight of our year,” said Dov Hoffman, president of the AMA Baltimore chapter. “We are inspired by the creativity and ingenuity that Baltimore-area companies and agencies bring to their marketing campaigns. This year’s winners represent a range of industries and marketing talent and we are looking forward to honoring their achievements.”

The categories and winners of the 32nd Annual Marketing Excellence Awards are:

Overall Campaign of the Year: Maryland Auto Insurance
Runner-Up Campaign of the Year: Carroll Hospice (Agency: Devaney & Associates)
2nd Runner-Up Campaign of the Year: Euler Hermes
Best Advertising Campaign: BWI Thurgood Marshall Airport (Agency: Weber Shandwick)
Best Branding Campaign: Kiddie Academy
Best Digital Marketing Campaign: WebMechanix
Best Direct Marketing Campaign: JCC of Greater Baltimore
Best Email Marketing Campaign: Alexander & Tom
Best Event Marketing Campaign: Unleashed Technologies
Best Higher Education Campaign: Acura (Agency: Johns Hopkins University Apex Blue Strategies)
Best Integrated B2B Campaign: Constellation (Agency: Weber Shandwick)
Best Integrated B2C­ Campaign: BGE
Best Integrated Non-Profit Campaign: Greater Baltimore Cultural Alliance (Agency: TBG)
Best Marketing Technology Campaign: Maryland Health Benefit Exchange
Best Public Relations Campaign: Strategic Factory
Best Social Media Campaign: Order&Chaos

More information about the 32nd Annual Marketing Excellence Awards is available on the AMA Baltimore website.

About The Author

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and is Managing Director of the Baltimore office of Van Eperen. A PRSA Maryland chapter board member, he also serves as Baltimore regional editor for the Capitol Communicator and is co-host of two podcasts: "Launch Podcast: Stories About Start-Ups" and "Practically Social: The Jeff and Charlie Show."

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