LinkedIn announced that half-a-billion people are now on the professional networking site—providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion, reports Adweek, which added that the news comes “as Microsoft debuts its updated sales software, which integrates some of LinkedIn’s data.”  According to the report:

““This community represents 10-plus million active jobs, access to 9-plus million companies, and with more than 100,000 articles published every week it’s helping you stay informed on the news and views impacting your professional world,” according to LinkedIn’s blog post announcing the latest user total. “A professional community of this size has never existed until now.”

“Along with the big-picture stats, Microsoft also gave some insights on how all of those users break down in terms of cities and industries. For example, the United Arab Emirates is the most connected country (with an average 211 connections per user) while London is the most connected place. Staffing and recruiting are the most connected industries (averaging 702 connections per person), followed by venture capital and private equity.

“When the acquisition was first announced in June, some wondered what the future might hold for both companies and how that might shape the advertising and business capabilities of them both.

“Earlier this year, Microsoft vp of advertising sales Rik van der Kooi, said it’s still “early days” as far as what might come next for promotions on the platform. However, he said the company’s model of a business largely built around sponsored content has “resonated incredibly well” with B2B advertisers.”

About The Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

Leave a Reply

Your email address will not be published.