JK Moving Services, the largest independent moving company in North America, launched a new website that was designed and built by Carousel30, a leading strategic marketing agency in the Washington, DC, metro area.

According to a release, with 35+ years of delivering expert residential and commercial moving services; 1.7 million cubic feet of secure warehousing/storage.; an expansive staff of relocation professionals; a fleet of modern equipment including GPS-enabled trucks; and a global partner network, JK Moving Services has set itself apart from competitors through its dedication to delivering a stress-free experience for its customers which runs through every employee, every communication, and every move the company makes.

With the goal of building a new website that would enhance customer acquisition, engagement, and conversion efforts, the new website positions JK Moving Services as an organization that—while growing nationally and internationally—is never too big to make the lives of its customers better, easier, and less stressful during an important transition in their lives. Through a new and modern design, consistent terminology, easy-to- use navigation, and a mobile-friendly interface, the new website puts a focus on accessibility to key actions for primary and secondary audiences.

With a scalable Drupal CMS that provides the ability to grow with the organization over time, integrate with the organization’s sales database, assist with expanding automation initiatives, customize user experiences by Commercial, Residential, International, or Government audiences, and provide seamless transitions to third-party systems during user sessions, the website assists JK Moving Services in achieving organizational marketing, sales, and productivity goals. The website also accomplishes JK Moving Services’ goal of providing a professional and stress-free experience to its customers, and building relationships at every touch point.

“Carousel30’s partnership with JK Moving has resulted in the kind of improvement and innovation we strive for in everything we do. This website, built in collaboration with the organization, displays Carousel30’s dedication to agile website and brand strategy through the use of scalable functionality and expanded integration possibilities to help the organization better measure its marketing and sales efforts. We’re excited to see how our work improves the workflow and efficiency of JK Moving’s website and measurement processes,” said Carousel30 CEO Greg Kihlström.

Carousel30, a Capitol Communicator sponsor, and JK Moving Services continue to work together to optimize the website, providing customers with the best possible experience during each visit.

About The Author

Carousel30 is a digital-first agency that works with national and regional brands to connect people to the things they love through experiences on digital and traditional marketing channels. They are experts in content strategy, creation and management, with award-winning marketing, creative and technology teams and client experience that includes Fortune 1000 advertisers and marketers. Founded in 2003, Carousel30 has established itself as a thought leader in the industry, presenting at conferences around the world and contributing to articles for Advertising Age, The Washington Post, iMedia Connection, and many others.

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