Digital advertising is eating away at traditional advertising budgets but now that online has become the largest media category, there’s a new trend taking hold – digital stealing share from digital, reports Media Life Magazine.

The most notable example, continued the report, “is Facebook, which has become a huge force in local advertising and is wooing ad dollars from fellow digital competitors. That’s according to a new report from Borrell Associates, the local ad tracking firm in Williamsburg, Virginia. It says 69 percent of dollars spent on Facebook advertising last year were local, accounting for 7 percent of total local advertising. And those numbers will rise.”

Gordon Borrell, CEO of Borrell Associates, talked to Media Life about what makes the site so appealing to local advertisers, how much it stands to grow, and why Facebook could stay relevant for years to come and you can read the interview here.

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