Orange Element, a full-service creative agency in Baltimore, has been named agency of record for multiple marketing and branding initiatives by Evergreen Health, a health insurance company that serves Maryland businesses of all sizes. Evergreen was recently acquired by JARS Health Investments, Anne Arundel Medical Center, and LifeBridge Health, which has created an opportunity for Orange Element to reshape its brand and renew its commitment to Marylanders.

“All of us at Evergreen Health are very excited to be working with Orange Element. We have every confidence that their vision, creativity and deep knowledge of the Maryland marketplace will play a significant role in growing our business,” said Dustin Plantholt, Evergreen’s chief sales & marketing officer.

“With new partnerships in place, Evergreen is well-positioned to offer a complete suite of appropriate insurance products that can improve health care options for our state residents,” Aaron Moore, principal of Orange Element, said. “We look forward to helping to move their brand forward.”

Evergreen Health continues to seek innovative ways to transform healthcare with plans that keep costs affordable while maintaining a premium level of care. The company has a national network of over 700,000 healthcare providers.

Orange Element, a Capitol Communicator sponsor, is a full-service, silo-busting creative agency headquartered in Baltimore. The agency helps companies find new energy, clarity, and confidence when presenting their brands. They strive to be a valued and trusted leader in integrated branding and design thinking. For more information, visit

About The Author

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and is Managing Director of the Baltimore office of Van Eperen. A PRSA Maryland chapter board member, he also serves as Baltimore regional editor for the Capitol Communicator and is co-host of two podcasts: "Launch Podcast: Stories About Start-Ups" and "Practically Social: The Jeff and Charlie Show."

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