Nearly half of hiring managers working at advertising and marketing agencies — 45 percent — expressed difficultly recruiting professionals to fill vacancies across various creative positions, according to an employment outlook study by staffing and recruiting agency The Creative Group.

An O’Dwyer’s story added that to” overcome these challenges, 45 percent said they’re now more willing than they were three years ago to expand their search geographically, looking outside their city — or even their state — in order to acquire the talent their agency needs.

“Jobs in media services, customer experience and account services are among the most challenging roles to fill, according to the Creative Group survey.

“Advertising agencies staffing 100 or more employees appear especially beleaguered by this dearth of talent, with 67 percent of hiring managers stationed at these companies reporting difficulty finding the right person for the job.

“A relative lull in hiring also appears to have hit the ad and marketing industries. Only nine percent said they plan to add creative talent to their existing teams throughout the rest of the year, compared to 12 percent last year. About two-thirds — 64 percent — said they plan to maintain the same staffing roster they currently have and fill only vacated positions, a year-over-year decline of three percent. Finally, 21 percent said they’ve now enacted a hiring freeze and are not filling any vacated positions or creating new ones, an uptick of one percent from the year prior.”

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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