Bully Pulpit Interactive Acquires The Incite Agency

Hillary Clinton’s digital ad firm Bully Pulpit Interactive  acquired strategic communications shop The Incite Agency, reports Ad Age.

The Ad Age item, in part, added:

“The deal brings together two firms founded by former Obama campaign staffers and gives Bully Pulpit, aka BPI, a stronger foothold among corporate and issue advocacy clients.

“Founded by former Obama campaign press strategists Robert Gibbs and Ben LaBolt, Incite has a dozen employees and works with corporate and non-political cause-based clients including Airbnb, Google, Eli Lilly and Bloomberg Philanthropies. Mr. Gibbs, a familiar face on NBC and MSNBC, served as White House press secretary during President Barack Obama’s early years in office and worked on his 2008 and 2012 campaigns. Mr. LaBolt was national press secretary for the president’s 2012 re-election campaign and deputy press secretary for the first Obama presidential run.

“It is rare for a native digital agency to acquire a more traditional communications firm, but the deal could signal a trend as data-centric digital marketing becomes the basis for marketing and communications in politics and the corporate world.

“Incite’s team, based in Washington, D.C. and New York, will move into BPI’s offices in D.C., New York and Chicago.”