Branding agency At Media has relaunched as Cohere, “a creative agency on a mission to revitalize cities through the power of design,” according to an announcement.  Founded in 2009, the Philadelphia-based agency has worked with clients including Urban Land Institute (ULI), Waterfront Partnership of Baltimore, Caves Valley Partners, David S. Brown Enterprises, Wexford Science + Tech, COPT, JLL, University of Pennsylvania, HipCityVeg, and the Alexandria Economic Development Partnership.

In 2015, the company opened a satellite office in Baltimore, spearheaded by Chris Richards, the director of business development. Now as Cohere, the company will continue working in both Philadelphia and Baltimore with plans to expand their reach into additional cities, which currently include D.C., Denver and others, according to the press release.

“Cohere means to be united and to form a whole,” said Antoinette Marie Johnson, CEO and founder of Cohere. “For us, this means to connect design efforts to the redevelopment of cities through working on projects where we live, work and play.”

Baltimore-based T. Rowe Price partnered with imre to launch the asset management firm’s first Facebook LIVE event, sharing tips and guidance on saving for retirement, balancing savings priorities and paying off debt. The event featured T. Rowe Price’s senior financial planner Judith Ward, CFP, and Tara Coates, senior editor from the firm’s retirement and financial education team. As T. Rowe Price’s social media agency of record, imre worked with the asset management firm to produce the Facebook LIVE segment, including copywriting support on the script and event content, production facilities, and strategies to promote the event. The conversation between Judith and Tara captured many of the concerns that people feel when it comes to saving for retirement, and offered tips and guidance to viewers. imre has worked with T. Rowe Price on social media strategy and creative innovation since 2011, working with Meara Ranadive, T. Rowe Price’s head of social media. Christine Pierpoint is imre’s head of Financial Services marketing.

imre also recently partnered with Marriott Rewards to co-produce a global Snapchat content series, entitled “Six Days, Seven Nights.” The campaign, shot specifically for Snapchat on mobile devices and spectacles, introduces devotees to the portfolio of world-class properties participating in Marriott Rewards, and the benefits of loyalty.

imre was hired to plan and develop the full production leading into each trip that includes experiences four social media influencers – Tom Jauncey of Beautiful Destinations, Diipa Khosla, Sara Hopkins and Jen Levinson – will participate in. imre’s production team traveled to each location – Berlin, New York City, Seoul and Dubai – to provide art direction to each social media influencer, and aid in deploying live social content on Marriott Rewards’ Snapchat channel. Post-trip, imre produced three-minute “snapisodes” to recap the trips. The first of the four “Six Days, Seven Nights” snapisodes from Berlin is currently airing on Marriott Rewards Snapchat, Facebook and YouTube channels. The New York City snapisode began on Monday, May 1.

Photo of Cohere team courtesy of Cohere

About The Author

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and is Managing Director of the Baltimore office of Van Eperen. A PRSA Maryland chapter board member, he also serves as Baltimore regional editor for the Capitol Communicator and is co-host of two podcasts: "Launch Podcast: Stories About Start-Ups" and "Practically Social: The Jeff and Charlie Show."

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