Artificial Intelligence (AI) technology includes new capabilities so broad and diverse that its real value for marketers can seem unclear — until actual use cases demonstrate where the art of the possible meets the hard metrics of demonstrable results.  And, you can join in an exploration of what’s working now in AI at the Mid-Atlantic Marketing Summit on September 15 in Baltimore.

This high-level presentation clarifies the main categories of AI –Natural Language Processing (NLP), machine learning, and IoT – and describes specific examples of their successful applications by marketers. How does Under Armour use IBM Watson to help build brand? How do Facebook and Nestle use Acrolinx to create better marketing content? How did a Harley-Davidson dealership in New York use AI to increase sales by 2,390 percent?

John W. Davis II, founder and CEO of N&C Inc., will discuss how the company’s first commercial product, Regendus, leverages the IBM Watson artificial intelligence platform to rapidly discover insights from massive amounts of unstructured content. N&C applies advanced analytics tools such as Natural Language Processing (NLP) to automate manual processes, allowing advocates to focus on what they do best – creatively solving mission-critical communications, policy and business challenges.

You can find out more about the full-day Mid-Atlantic Marketing Summit on September 15 here.

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