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BRAND STRATEGY |
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· Brand Consulting
· Primary Research
· Competitor Evaluation
· Stakeholder Interviews
· Target Audience Research
· Trends Survey
· Brand Stewardship
· Performance Evaluation
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· Positioning
(Opportunity Mapping)
· Assessment and Analysis
· Strategic Planning
· Awareness and
Acquisition Programs
· Brand Definition
and Identity
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· Brand Standards
(Online & Traditional)
· Communications Audit
Messaging
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CORE COMPETENCIES
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· Financial
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· Nonprofit
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· Education
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INTEGRATED COMMUNICATIONS
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· Identity Development
· Print |
· Brand Launch Programs
· Interactive |
· Advertising & Media
· Planning
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INTERACTIVE MARKETING
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· Analytics and Reporting
· Websites and Emerging
Media
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· Information and
Interaction Design
· Social Media Monitoring
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· Search Engine Optimization
· User Experience
Design and Testing
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TECHNOLOGY SKILLS
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· Flash, Flex, Ajax
· Open Source, Drupal,
Jommla |
· ASP, .NET, JSP, Perl, PHP
· HTML, XML, CSS, DHTML
Javascript
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· JCRM, DBMS
· Quality Assurance
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