Profile

BurrellesLuce

Monitor and measure all of your coverage in local and national print, blogs, online news, video sharing sites, broadcast outlets, and social media.

BurrellesLuce helps communication professionals maximize their media relations results through a full range of planning, monitoring, and measurement services. Besides delivering content, the company's online platform, called BurrellesLuce 2.0®, enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The platform has been further enhanced with the introduction of BurrellesLuce iMonitor®, a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media.

Our Services:

Media Contacts
Media Contacts™ makes it easy for you to create connections with hundreds of thousands of journalists and media outlets. It answers a growing need in the PR community for an easy-to-use PR software application that manages both media relations outreach and press release distribution.
> Learn more about Media Contacts.

Media Monitoring
From our deepest roots as a press clipping service, BurrellesLuce has been at the forefront of every innovation in the press clipping industry. Whether your need is print, social media, online news and videos, broadcast, or any other form that is bound to come along — we've got you covered.
> Learn more about Media Monitoring.

Media Measurement
BurrellesLuce provides both automated and human analyzed Media Measurement® services. Choose the one that meets your information and budget needs.
> Learn more about Media Measurement.

BurrellesLuce Resource Center
Read a public relations tip sheet, download a white paper, subscribe to our e-newsletter, or view an archived webinar. Whatever your preference, you'll have access to all of our free PR resources.

By sharing our knowledge with you, BurrellesLuce helps PR practitioners stay ahead of the media relations curve. Here are a few tips from members of the BurrellesLuce Team:

Johna Burke of BurrellesLuce Talks About How to Integrate Social Media Activity Into a Campaign at the 2009 PRSA International Conference

December 2, 2009 by Briana Shymkus

Johna Burke, senior vice president of marketing at BurrellesLuce, speaks with Maria Reitan of WebmasterRadio.FM about how to integrate social media activity holistically into a campaign.

Posted to : PRSA 2009 International Conference — Delivering Value category

Conversations in Public Relations: Twitter Tips [HQ]

by BurrellesLuce (videos)

1:10

In this video, Debbie Friez, BurrellesLuce VP of Major Accounts, explains how she uses Twitter professionally.

Video produced by Mary Fletcher Jones as part of the Conversations in Public Relations series.

Reposted with permission.

Contact:

BurrellesLuce
75 East Northfield Road
Livingston, NJ 07039
800.631.1160

Share/Bookmark Page Link

Share/Bookmark Link

	Media Contacts Media Contacts™ makes it easy for you to create connections with hundreds of thousands of journalists and media outlets. It answers a growing need in the PR community for an easy-to-use PR software application that manages both media relations outreach and press release distribution. > Learn more about Media Contacts.
	Media Monitoring From our deepest roots as a press clipping service, BurrellesLuce has been at the forefront of every innovation in the press clipping industry. Whether your need is print, social media, online news and videos, broadcast, or any other form that is bound to come along — we've got you covered. > Learn more about Media Monitoring.
	Media Measurement BurrellesLuce provides both automated and human analyzed Media Measurement® services. Choose the one that meets your information and budget needs. > Learn more about Media Measurement.