Who we are
KEENAN PR is an award-winning virtual public relations and marketing firm focused on improving your business. Through a network of top PR professionals organized and led by founder Heathere Evans-Keenan, we help companies build powerful corporate reputations through effective, proactive public relations campaigns. From company and product launches to repositioning and branding initiatives, we know how to help you build corporate strength by influencing opinion leaders who will pave the way for sales and establish a stronger market position for your company.
About our founder
Heathere Evans-Keenan, APR, is an accredited public relations professional and founder of the Independent Public Relations Alliance (2003). Named PR Woman of the Year by Washington Women in Public Relations, Evans-Keenan is known for her media training, presentations skills coaching and messaging workshops across the country. She served as president of the Public Relations Society of America’s 1,400 member chapter--The National Capital Chapter--in the Greater Washington D.C. area. A San Diego native, she began in the communications industry working for the local NBC news affiliate, and has since held a variety of senior pubic relations positions for corporations, government organizations, and public relations and marketing firms.
Strategic Planning. KEENAN PR develops strategic marketing and public relations programs and follows through with powerful execution. From developing full-scale communication programs that track with your corporate objectives to executing branding, public awareness, reputation management, publicity and educational campaigns – KEENAN PR will design the ideal PR program for you.
Branding & Key Message Development. We help craft your organization's message to the market to ensure you communicate effectively and consistently. With everything from facilitating half-day workshops to full-service rebranding and creative work, KEENAN PR helps you define and gain internal concensus around key messaging, value proposition and core brand attributes for your organization. Then, we can market test and design powerful programs to ensure your brand is communicating a sense of positive recognition, goodwill, support and confidence.
Executive Media/Speaker Training. Learn how to build relationships with market influencers and become a more effective spokesperson. By identifying critical issues, developing scenarios and crafting responses, we help you develop the communication skills necessary to get most out of interviews with press and analysts. We also conduct workshops focused solely on improving presentation skills and can do a combination session of media and speaker training.
Proactive Media Relations. We develop and execute aggressive media relations campaigns, including conducting press and analyst tours, building targeted editorial calendars, developing solid story ideas and pitches, conducting press and analyst briefings, and leveraging trade shows and conferences to maximize visibility.
Executive Positioning. When PR is a key part of your overall marketing plan, it can position your company and your executives as thought leaders. Thought leaders reinforce their position in the marketplace by creating materials that make connections -- through articles, books, presentations, client profiles and newsletters. KEENAN PR can help you become a thought leader through speaking engagements, community involvement, corporate awards programs, subject-matter expert programs, and more.
Research Services. To ensure you are heard by the market, you must first listen. Every Keenan PR program begins with a foundation of research to ensure your communications are on target and your messages resonate with and compel your market to take action. We offer a variety of qualitative and quantitative research methodologies, depending on your market and business objectives.
Experience the KEENAN PR difference.
Value of PR
Public Relations Accreditation
Integrating PR and Marketing
Heathere Evans-Keenan, APR, President
Recipients of PRSA Silver Anvils, Thoth & MarCom Creative Awards
Founder, Independent PR Alliance, www.ipralliance.com
Member, Sage Public Relations Group, www.sagepublicrelations.com
communicate. convince. compel.