Hi. I am Karen Saverino, president of Eightfold Strategy. My passion is for creating change.  I  started Eightfold Strategy with the intent of bringing a select group of non-profits, foundations and socially responsible businesses the benefit of my two decades of experience working in branding, marketing and strategic communication.

Give me a call at 202-239-5393 or write to me at karen@eightfoldstrategy.com to discuss your project and your needs. Below is a snapshot of my work. For more please visit  www.eighfoldstrategy.com

Services include:

Branding--I learned the art of branding from the world's largest branding company. I adapted the process to help social purpose organizationsgain the benefits of positioning their brands to drive their goals--without the hefty price tag. Branding services include:

• Brand audits and analyses: How is your existing brand performing? How does your organization's brand compare to your peers or competitors?
• Visioning workshops: Defining your brand's values,  personality and key messages  in a fun, creative workshop setting.
• Name and Identity development: Often refined brands require new names, taglines and logos.
• Brand implementation plans: How to apply your brand to your marketing, communication, resource development and programs.
• Tools and training: Customized based on your organization's culture and needs.
• Launch events: Strategies, event themes and even an extra set of hands for the big launch.

Values-Based Marketing--More companies are recognizing  the need to shift their thinking and their processes if they are to be successful with today's values-based consumers. By meeting and exceeding consumers's desire for justice, fairness, opportunity and health, companies are gaining a  loyal following  and growing their marketshare. I help businesses connect to the hearts and minds of customers.

Communication-- I have helped hundreds of organizations craft strategic communciation to support their work, communicate special campaigns or initiatives, launch new products or maximize resource development efforts.

• Strategic communication planning workshops
• Message creation and testing
• Campaign planning
• Media relations
• Social media
• Crisis planning and management
• Annual reports, brochures and other collateral
• Measurement