Founded in July 1994, and created in the halls of the Advertising Council, the Plowshare Group has committed itself from the start to working exclusively with nonprofit organizations and government agencies.
Our mission is to harness the power of communications for social good. Our core expertise as a full-service advertising agency is Creative Development, PSA Distribution Services, PSA Monitoring and Online Reporting. We work with our roster of blue chip clients, ranging from the American Red Cross to the Make A Wish Foundation, to develop sound strategies based on advertising research and evaluation methodologies.
We are specialists in creating thoughtful, compelling advertising and marketing programs that bring about a measurable shift in thinking. We blend pro bono with paid advertising media strategies to maximize exposure and ROI.
As a value-driven company, we stand for integrity, creativity, and accountability. Our guiding philosophy is to be a contribution in all our endeavors. With aliveness and joy, we strive to contribute to our clients' efforts using innovative problem-solving approaches.
PlowShare By The Numbers
Agency Overall Size: 2nd largest distributor of PSAs in the country
Active Campaigns: 31
Number of Monitored TV PSAs: 141
Number of Monitored Radio PSAs: 163
Number of Monitored Out of Home PSAs: 36
Offices & Locations: 3 (Stamford, Washington, and Phoenix)
Employees: 11 Full time employees
7 Part time or contract
2008 Annual Donated Media Value: $697,000,000
2009 Projected Donated Media Value: $747,000,000