Brunner is a Top 75 U.S. ad agency and digital marketing firm with 200 employees and offices in Atlanta, Pittsburgh, and Washington, D.C. The agency provides a broad range of service in research, branding, advertising, digital, one-to-one, public relations, promotion, and design services to clients, such as amfAR, American Bankers Association, Bob Evans Restaurants and Food Products, DeVry University, Eaton Corporation, GlaxoSmithKline, Huffy, and Philips Healthcare.
Articles:
integrating digital practices.
Our Philosophy
As the world continues to change at a faster rate every day, advertising, as practiced by most agencies today, no longer works. Our approach has significant economic advantages, and it’s proven to build business. It’s what makes us different, and it is what we mean by Ideas for a Smarter, Faster World.
We know “Smarter” and “Faster” can lead to improved ROI. We also know they are just words on paper unless they can be applied with ideas that have measurable impact and grow your business.
In a nutshell, our philosophy is based on four principles:
1) Optimize what we call the “4% Factor” to find new customers
2) Create ideas that transcend the category and go well beyond advertising
3) Maximize technology to be highly efficient in a world that is “always on”
4) Ensure our own accountability by tying agency compensation to business results
Our Momentum Team Approach
We streamlined the traditional linear nature of strategic planning to ensure that we bring creative solutions to the client’s business problem and an analytical eye to the creative product, always asking ourselves, “Will it work?” Our cross-discipline Momentum Teams comprise representatives from our strategy, account management, creative, digital marketing, and contact strategy groups — backed by a full-service research function we call Business Intelligence — working together throughout the process until we believe the work is “on strategy,” is breakthrough, and ultimately will produce the desired results. Every discipline is involved in every step of the process. Together, they’re held accountable for moving the client’s business forward.
American Association of Advertising Agencies (AAAA) consultant, Tim Williams, recently acknowledged Brunner as “forward-thinking” in an article about collaboration. He wrote:
“Progressive marketers are challenging their agencies to push marketing in new directions, which in turn requires agencies to change how work is done in the firm. The traditional linear approach to campaign development that moves work from one department to the next must be replaced with an organic approach that allows the involvement of key agency functions all throughout the process.
A few forward-thinking agencies have taken the step of forming small teams charged with the responsibility to nimbly move work through the system. Brunner, a talented independent agency with offices in Pittsburgh, Atlanta, and Washington D.C., has what they call a “Momentum Team” assigned to each major client.”
We would be happy to share examples of how our clients have benefitted from this unique approach.
Contact
Peter Roth
Washington, D.C. Managing Director
202-741-8025
Amy Mastrippolito
VP, Director of Marketing
412-995-9557