News Blog

"Released for Life" Wins Washington Best Film Competition

Wed, 01 Feb 2012 00:26:00 GMT

SnagFilms and the D.C. Office of Motion Picture and Television Development announced the winner of Washington’s Best Film competition at an event at George Washington University. “Released for Life,” produced by students attending The Documentary Center at George Washington University’s School of Media and Public Affairs was named Best Film by D.C. Mayor Vincent C. Gray and SnagFilms founder and chairman Ted Leonsis.

Ad Age Showcases Most Memorable Super Bowl Ads

Tue, 31 Jan 2012 21:17:00 GMT

For anyone who appreciates the art and science of advertising, there's no better occasion than the Super Bowl to see a big stage, big ambitions and big budgets combine for some memorable ads, as well as some memorable misfires -- not unlike the game itself, begins an Ad Age story.

Around Town

Tue, 31 Jan 2012 19:55:00 GMT

Hager Sharp reports the agency will provide communication support to Educational Testing Service, a global leader in high-quality assessments and education research ... The California Tortilla restaurant chain selected iostudio to lead its efforts in consumer, business to business and franchise PR initiatives ... Linda Roth Associates reports the promotion of Jessica Zachar to senior manager and publicist.

RP3 Agency adds Kurt Roberts as Director of Creative Technology

Tue, 31 Jan 2012 19:47:00 GMT

RP3 Agency added Kurt Roberts as director of creative technology. Roberts joins RP3 as the agency takes on more and more complex digital and mobile challenges.

In his position, Roberts – who had consulted with RP3 for several months prior to joining the team full-time – will be responsible for leading all digital efforts for the agency. He will be further building the agency’s development team, working with clients such as Norfolk Southern,

OmniStudio Selects WLC as its 2012 REACHOut Partner

Tue, 31 Jan 2012 19:34:00 GMT

OmniStudio has chosen the Washington Literacy Center as its 2012 REACHOut partner and will provide a thorough rebranding for the organization, including a new logo, website and collateral materials. WLC’s new identity will be rolled out at their annual Love Letters for Literacy event, on Feb. 15, at the National Museum of Women in the Arts. Right now, you can support WLC by visiting their current site where you can learn more about their students and purchase Love Letters tickets.

Destination DC Selects MDB Communications as Agency of Record

Tue, 31 Jan 2012 16:15:00 GMT

Destination DC selected MDB Communications as Agency of Record to update its consumer-focused “Power” campaign and guide its media planning. MDB was selected in a competitive review that involved 11 agencies, and will provide strategy, creative and media buying services. The campaign will unfold in multiple media channels that will likely include online, print, and out-of-home, and incorporate multi-media marketing initiatives
<

Memorial Service Held for Fritz Roland, "Long time Pillar of the Washington Film Community"

Mon, 30 Jan 2012 14:00:00 GMT

A memorial service was held last week for Fritz Roland, who died earlier in the month. According to his obit in The Washington Post, Roland was a “long time pillar of the Washington film community … (and) The list of Fritz's accomplishments is long, varied and lustrous."

"FutAd: Direct Connections" Set for Feb. 16 at CDIA-Georgetown

Mon, 30 Jan 2012 13:39:00 GMT

Ad 2 DC will host FutAd: Direct Connections, sponsored by Rocket Fuel Inc., a Feb. 16 event with networking, food, and a panel discussion highlighting the future of marketing, communications and advertising. The Boston University Center for Digital Imaging Arts’ Georgetown Campus (CDIA – Georgetown) will host the event, which runs from 6:30 – 9 p.m., where an expert panel will analyze the DNA of a modern-day brand experience.

SmithGifford Launches Campaign to Promote Washington Auto Show

Fri, 27 Jan 2012 13:19:00 GMT

SmithGifford launched a campaign featuring TV, print, radio, online and outdoor, as well as a robust social media campaign to promote this year’s Washington Auto Show, which opens to the public today. SmithGifford created a tagline of “750,000 square feet of pure car love” that is used in all campaign elements.

"More Than $100,000 Missing From Regional Emmys," Reports WUSA9

Thu, 26 Jan 2012 13:34:00 GMT

"Potentially hundreds of thousands of dollars are missing" from the local chapter of the National Academy of Television Arts and Science, reported Bruce Leshan of 9News Now, and the organization has voted to proceed with filing criminal charges against its former treasurer after it found the money missing.

“Just about everybody is familiar with the Emmys -- they're among the most prestigious awards in television,” Leshan reported