There’s a lot of buzz about the latest issue of the Washingtonian magazine’s Bride & Groom magazine. The buzz is centered around the layout by Design Army and stunning photos by Cade Martin in a spread called “My Fair Lady”. According to Jake Lefebure, creative director and cofounder of Design Army,“My Fair Lady” was shot “on location by at the historic (and scenic) Glen Echo Park and was a two-day fun fest. Working with the concept of the “fair queen” we showcased a series of contemporary and classic wedding gowns in a not-so formal (but very memorable) manner. Prior to the shoot we spent over four weeks searching and pulling and building props — we even drove 150 miles to get a swan boat!
Lefebure told us, “working with limited production budgets pushed our creative and DIY skills as we are always seeking new ways to enhance our photoshoots/creative. For instance – the stacks of benches, bumper car, and trolley car were all at the park so we looked to ways to incorporate them to the theme. Other props like the oversize target wheel and kissing booth we had to build, paint and assemble on site. And that swan – well, it weighed 300 pounds and we had to maneuver it down a 150ft ravine to get on the waters edge, get the shot, and then get it out of there before it got dark.”
On both days, he added, they worked from dawn to dusk and had to really push the schedule along to get every possible angle/shot they wanted. In total, they had 14 images for the featured editorial – and, Lefebure told us, “yes, we prayed to the rain gods to stay away on both days!”
According the Jill Hudson Neal, editor in chief of the Washingtonian magazine's Bride & Groom magazine, 35,000 copies of the twice-yearly publication have been printed and results have “exceeded expectations.”