Metro Productions conducted a survey in November asking about your communications efforts and mediums. The Richmond-based company has tabulated the results, and, as expected, web-based applications are king right now. Metro Producations reports:
About 75% of our respondents use them to communicate with their clients, and 68% communicate with their employees this way as well. So, what kind of web-based applications are they using, you might ask? Well, almost everyone has an e-newsletter now- 87% are using them as a tool to communicate with clients, investors, and anyone else interested in their business. Also popular are social media sites (Twitter, Facebook, etc.) with 60%, and streaming video at 57% of respondents. Everyone is looking to interact in new ways with clients, employees, and investors, and these new online applications offer plenty of options.
We also asked about partnerships; when you're building your communications- web-based or otherwise- what is important to you and your company? Happily, most of you find the quality of your partner's work to be their most important attribute. Experience was second, which isn't surprising, since experience and quality often go hand-in-hand. Pricing took third place, followed closely by timeline and variety of services. Everyone wants a great product, especially if it's going on the web for the world to see!
We also were glad to find that video plays a prominent role for many of your companies-- 44% of respondents use it occasionally, 12% use it very frequently, and 15% of you can't live without it. Of the remainder, only 11% have no plans to use it yet, and 15% plan to join the ranks of video users.