Vocus released its landmark study “2010 State of the Media.” The report covers the four traditional media segments including newspapers, magazines, television and radio – and analyzes the net outcome of 2009, makes forecasts for 2010 and, finally, forecasts that major newspapers have probably made as many cuts as possible and that as a result journalists are often “performing dual roles.” The report also takes a look at new media business models and notes that content sharing trends are likely to continue in 2010: “As newspapers diminish, look for more joint ventures between surviving papers and broadcast outlets and an increase in media integration.”
Key findings include:
- Approximately 293 newspapers folded in 2009, with nearly 100 shuttering in Q1;
- Eight magazines with a circulation of a million or more ceased publication;
- Including print and online, 1,126 magazines shuttered in 2009;
- Radio stations gave up more than 10,000 jobs;
- More than 100 TV stations were affected by their parent companies filing Chapter 11
The report, written for the public relations professional, is based on ongoing research by the Vocus media research team and is available for download at Vocus’ Web site.
Also, experts from the Vocus Media Research Team will discuss the report, January 27, from 2- 3 p.m. ET, during a free webinar. Featured speakers are:
Rebecca Bredholt, Managing Editor, Magazine Content
David Coates, Managing Editor, Newspaper Content
Julie Holley, Managing Editor, Television Content
Kyle Johnson, Managing Editor, Radio Content
Sign up at: http://event.on24.com/r.htm?e=188847&s=1&k=896A57F14D70C61C0E68AB673DB85C09&partnerref=CC