PRWeb, the online news distribution service of Vocus, has new analytics reports for measuring results from news releases distributed through its service.
“These new reporting enhancements are all about helping our customers better understand what happens once their news release has been published on PRWeb,” said Jiyan Wei, director of product management for PRWeb. “They will now be provided with a much better sense for where it is sent, where it appears and most importantly, what people are doing once they read the news release.”
The new analytics include:
Media Deliveries – Each PRWeb news release is categorized and sent directly to thousands of relevant journalists and media outlets through e-mail, RSS and a direct Associated Press (AP) feed. The media deliveries report will present a detailed list of the specific media outlets where the PRWeb news release was distributed;
Online Pick-Up – Once it has been published on PRWeb, the news release will be syndicated on various Web sites like Yahoo! News and Topix. The online pick-up report, powered by Yahoo!’s BOSS (Build your Own Search Service) will show a listing of different Web sites where the PRWeb news release appeared; and,
Visitor Interaction – This report will show what visitors do once they view the news release. It will include click-through data, prints, forwards, PDF downloads and how many times visitors to the news release interact with the customer Web site, which is embedded within the PRWeb news release;
These new reports are part of a larger strategic initiative to help customers better evaluate the return-on-investment (ROI) from using PRWeb. They will be added to the existing reports that currently provide customers with information on impressions, reads and search engine statistics.
“In today’s environment, it is becoming increasingly important for small businesses to make smart decisions about how they spend their marketing dollars,” added Wei. “Increased access to distribution data has been one of the top requests from customers in the past year and consequently, one of our top priorities.”