Brands are evolving into publishers due to the rise of the Internet as a consumer buying engine. For brands to successfully make this transition, they must assume four key characteristics that have made publishers successful in the past.

On Dec. 16, at 3 p.m., R2i will host a webinar titled "As Brands Become Publishers: Four Steps for Connecting to & Growing Customer Communities".  This webinar will illustrate these key lessons to help brands capitalize on the opportunity to become publishers, while avoiding common pitfalls.

Re: R2i To Host Webinar Titled "As Brands Become Publishers: Four Steps for Connecting to & Growing Customer Communities"

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