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Dec 2

Written by: News Account
12/2/2009 6:06 PM

 

Brands are evolving into publishers due to the rise of the Internet as a consumer buying engine. For brands to successfully make this transition, they must assume four key characteristics that have made publishers successful in the past.

On Dec. 16, at 3 p.m., R2i will host a webinar titled "As Brands Become Publishers: Four Steps for Connecting to & Growing Customer Communities".  This webinar will illustrate these key lessons to help brands capitalize on the opportunity to become publishers, while avoiding common pitfalls.

You will learn how to:

  • Deliver compelling content and engage with customers while fostering trust
  • Create communities that promote two-way communication between your brand and consumers, as well as between consumers
  • Derive an understanding of customer needs and behavior

More at: http://www.r2integrated.com/emailers/brands/

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