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Nov 17

Written by: News Account
11/17/2009 8:05 AM

One of the area’s lightning rods in recent weeks has been Redskins owner Daniel Snyder, who has been the focus of media attention, most of it negative.  We asked Charlie Brotman, founder, chairman and CEO of Brotman.Winter.Fried Communications and the dean of the sports PR community, what advice he would give Snyder. 

Brotman told us that Snyder has to “become visible and come to his own defense” and say “he has tried to make the Redskins the best it can be, but he failed.”  He suggested Snyder hold a news conference and say something like “I’m miserable, just like the rest of the fans.”   

Also, Brotman suggested that Snyder say, “Sure, we have a problem and I’m the problem” but I’m going to correct it.  Brotman’s final suggestion is that Snyder state that he plans not only getting the best football players to improve the team, but that he’ll bring in “the best football minds,” such as a new general manager, and "stay out of his way." 

If you have any thoughts on how Snyder should handle the current situation, please post them in our Comments section.

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8 comments so far...

Re: What Would You Tell Daniel Snyder?

“the best football minds,” such as a new general manager, and "stay out of his way."

This couldn't have been said any better! This is the key to the whole situation

By Bill Irick, Westland Printers on   11/19/2009 7:48 AM

Re: What Would You Tell Daniel Snyder?

He needs to go back the the most basic fundamental of business - serving the customer. I agree with the "stay out of the way". When the fans become so incensed they are walking out/boycotting games, your customers are sending a very strong message. The appearance of protest signs is a serious clue, and blocking their admittance was a massive PR disaster. Time for him to get back to basics and focus on customer service - which means coming clean with his client base, and effectively communicating a specific strategy forward.

By Lynn Welch, Welch Solutions on   11/19/2009 7:52 AM

Re: What Would You Tell Daniel Snyder?

Well, The Court of Public Opinion weighed-in on Daniel Snyder this week:

http://www.youtube.com/watch?v=vPGs703CnoE

By Kent Gibbs on   11/19/2009 7:53 AM

Re: What Would You Tell Daniel Snyder?

If you want your car fixed, you go to a car mechanic. If you want a haircut, you go to a barber.

Point being - Daniel Snyder is a business man not a brilliant football mind. "Stay out of the way" is the best advice you could give him.

By Bobby Kendrick on   11/19/2009 7:59 AM

Re: What Would You Tell Daniel Snyder?

The challenge is in getting a giant-sized ego to fit into the backseat. This isn't the first time Snyder's been provided this kind of useful and constructive advice, but he can't get out of his own way. It's like the old story about the frog and the scorpion, where the scorpion, despite his assurances to the contrary, winds up stinging the frog halfway on their journey across the raging stream. "Why did you do that", says the frog, 'Now we're both going to die." The response? "Because I'm a scorpion, and that's what I do." Snyder is a scorpion, and in this case, ceding power is not what he does.

By John Walls on   11/19/2009 10:53 AM

Re: What Would You Tell Daniel Snyder?

I'd tell Danny he has to win back his most loyal customers. Make the rest of what will be a miserable home season bearable to season ticket holders by waiving parking fees, lowering concession prices, etc. Eat some of your profit to win back the fans. At the same time, study the Rooney family in Pittsburgh - closely.

By Josh Dinman on   11/19/2009 1:12 PM

Re: What Would You Tell Daniel Snyder?

Sell. That's my advice to him if he cares about the team and the city. All the other advice is good but he won't take it or he would have by now. So he should get out while he can before the majority of fans like me - a fan since 1971 - stop following the team out of disgust.

By Dan B. on   11/19/2009 1:46 PM

Re: What Would You Tell Daniel Snyder?

Stop treating the team like a rich guy's fantasy football team. Recruit a general manager that has proven experience evaluating talent and places a higher priority on the intellect, values and character of the players with a focus on building team chemistry rather than a collection of egos who are playing for their personal stats and contract incentives.

By Len Johnson on   11/19/2009 3:12 PM

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