One of the area’s lightning rods in recent weeks has been Redskins owner Daniel Snyder, who has been the focus of media attention, most of it negative. We asked Charlie Brotman, founder, chairman and CEO of Brotman.Winter.Fried Communications and the dean of the sports PR community, what advice he would give Snyder.
Brotman told us that Snyder has to “become visible and come to his own defense” and say “he has tried to make the Redskins the best it can be, but he failed.” He suggested Snyder hold a news conference and say something like “I’m miserable, just like the rest of the fans.”
Also, Brotman suggested that Snyder say, “Sure, we have a problem and I’m the problem” but I’m going to correct it. Brotman’s final suggestion is that Snyder state that he plans not only getting the best football players to improve the team, but that he’ll bring in “the best football minds,” such as a new general manager, and "stay out of his way."
If you have any thoughts on how Snyder should handle the current situation, please post them in our Comments section.