The mistake: having no "people" profiles ... or only limited profiles ... on your agency web site. Fact: 100% of decision-makers look at the web sites of 100% of the agencies they’re considering. Before they contact them. So, your web site is the first impression prospects have of your agency.
And 70% of prospects want to go to the people section first to learn about the folks running the agency.
So, agencies would be well served to have an extensive and robust presentation of their key people. That means lots of photos. And rather than the standard “bio,” consider using a Q&A format . . . it’s a much more interesting way to profile someone.
For 15 other ideas to make your site sell you better . . . plus 83 other strategies for making your agency new business program more effective, attend Robb High’s New Business Boot Camp 3.0.
The next Boot Camp in DC is scheduled for Tuesday, December 8.
They’re for firms of all sizes and all disciplines: advertising, interactive, public relations, promotion, media, research, direct marketing and multicultural. Attendance is limited to a maximum of 12 agencies.
In one full day you’ll learn more innovative, practical ways to improve your agency’s new business performance than from any other source anywhere. Plus, all attendees get 24/7 individualized consulting for 45 days following the workshop to work on prospecting system implementation, RFP responses, pitch preparation, web site re-vamping, incentive compensation proposals, etc.
Check out RH Boot Camp for more details or email Robb for a list of attendees and get their reviews.