Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record. Under the agreement with Audi, the D.C.-based agency will develop enhanced owner communications, programs to increase loyalty and efforts to attract new customers to the Audi brand.
"As we looked at the strengths of several CRM agencies, RTC Relationship Marketing stood out with its expertise across the full range of CRM disciplines, the passion of its employees for the Audi brand and its deep resources as a national leader in its field," said Scott Keogh, Chief Marketing Officer, Audi of America.
RTC Relationship Marketing envisions ample opportunities to further engage owners to build lasting relationships with the brand.
"Audi is obviously a leader in automotive design and technology, and we hope to help extend that leadership into cultivating strong lasting relationships with prospects and owners," said Barry Kessel, CEO of RTC Relationship Marketing. "It's interesting that the very name Audi traces back to the Latin verb 'to listen,' which we believe is how great brands earn trust and gain a competitive advantage. Listening is how we learn what people want, think and believe. By listening carefully, we can engage with individuals in a meaningful dialog to help them find their own truths about this great brand and the automobiles they create."
The selection of RTC Relationship Marketing fits with a 'Hometown Strategy' that Audi of America has developed to build its profile in the Washington, D.C., market that has served as the company's headquarters base since the summer of 2008. With this strategy, Audi is working closely with businesses in the region, as well as public and private organizations.