The U.S. Chamber of Commerce selected Powell Tate and Purple Strategies for the multimillion-dollar “Campaign for Free Enterprise”, reports PRWeek.
The agencies, said the story, will work in tandem on the integrated campaign, a years-long initiative that is expected to be the trade group's largest communications effort, said Tita Freeman, VP of communications and strategy for the DC-based Chamber.
According to PRWeek, the Chamber, which announced the campaign in June, plans to tap into the businesses that make up its membership, as well as reach out to the public and policymakers with its message. The goal of the campaign, said Freeman, is to promote the relevance of the current economic model in the U.S. and the benefits of American free enterprise.
The Chamber, continued the story, initially asked five firms to participate in the RFP process. Three firms, including Powell Tate and Purple Strategies, were asked to a second review before the accounts were awarded in mid-August, said Freeman, who declined to provide the name of the third firm.