Merrick Towle Communications reports that Donna Hodge has been appointed director of engagement, according to Glenn Towle, chief operating officer and partner of the firm. Hodge joined MTC earlier this year as media director.
"Donna's appointment to head our recently formed engagement department more accurately reflects today's marketing reality of "engaging with a client's target audiences rather than pushing sales messages at them," said Towle.
The MTC engagement department, that replaces the agency's media department, is charged with taking a much broader view of connecting with a client's customers than the traditional media services structure.
Hodge has more than 16 years of marketing and media experience with advertising agencies such as Adworks, LM&O Advertising and ROI Advertising, Inc. in the Washington, D.C. market, as well as advertising agencies in Atlanta, Chicago and New York.