Sage Communications adds Karen O'Shaughnessy as VP of its Media Services Division. She will oversee media research, strategy, planning and buying, as well as execution, measurement and analysis for print, broadcast, out-of-home and online advertising campaigns.
Most recently, she served as media director at The Bomstein Agency, where she managed all aspects of the media department including research, strategic planning and media buying using radio, television, print and online outlets. Her leadership ensured the accurate identification of and outreach to target audiences, tangibly increasing return on investment for clients.
Prior to The Bomstein Agency, O'Shaughnessy served as a marketing manager at The Advantage Group, creating mass marketing campaigns using advertising, direct marketing and e-mail campaigns to drive new customer engagements. Earlier in her career, she worked as a media buyer for McCann-Erickson Advertising, where she purchased and placed television and radio advertising for clients in the entertainment industry, including Sony Pictures Entertainment. She launched her professional career in advertising sales with Katz Television.