Sep 9

Written by: News Account
9/9/2009 4:04 PM

Vocus, Inc., adds AGWAY as a new customer. AGWAY will use Vocus' on-demand solution to manage all aspects of their public relations activities from researching media contacts in relevant industry trade publications and managing media relations - to monitoring and reporting on public relations campaign results.

"We simply have not been as focused on public relations because of the constraints for time and resources," said Deborah Rizza, marketing manager with AGWAY. "Vocus provides an organized way to manage public relations activities and track results - the simplicity of the platform was appealing and it's exactly what we need."  AGWAY is based in the Northeastern U.S. and is a wholesale distributor of lawn and garden, wild bird, pet and agricultural products. AGWAY's goal is to step-up its interactions with trade media covering these sectors.

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