John Jay Daly, who had a lengthy career in public relations and marketing, has died. According to The Washington Post, Daly developed the idea that consumers could opt out of direct marketing advertising campaigns.
The obit described Daly, who was 80, as a “colorful, gregarious figure, well known to generations of Washington journalists, lobbyists and business executives. Since 1976, he had been president of Daly Communications, providing public relations advice and private coaching to business leaders.” He also was widely known for his extensive knowledge of postal regulations.
During his career, Daly served as president of the National Capitol Chapter of the Public Relations Society of America and was elected to its hall of fame. He also served as president of the Direct Marketing Association of Washington, and was on the board of the National Capital Area chapter of the Alzheimer’s Association.