In response to the unprecedented political and regulatory changes in the healthcare industry, MS&L announced a new approach for its clients: Breaking the Code. This approach allows MS&L to bring innovation to communications by leveraging proprietary healthcare consulting tools and a new stable of senior advisors in healthcare and other key areas including advocacy, government affairs, corporate health, cause marketing, social media, mobile communications and marketing and research/insights. Together, this approach, tools and team help unlock the answers to today’s toughest healthcare challenges, ultimately delivering transformational ideas and business solutions to clients.
“Healthcare and pharmaceutical companies are experiencing enormous challenges as a result of the transformation of the healthcare and communications industries – and of course the policy changes with the new administration in Washington,” said MaryEllen O’Donohue, North America healthcare practice director at MS&L. “Most want to change the tried and true but they lack the answers they need on how to push ‘innovation with regulation’ for success. The time is now to transform our business to meet these difficult challenges, and our Breaking the Code approach helps uncover answers and solve our clients’ biggest issues.”
The key to the new approach is the “Breaking the Code” diagnostic tool, a proprietary tool that has already been used successfully with several top pharmaceutical brands. This tool helps uncover the five growth drivers for “mission critical” communications for clients, and allows clients and MS&L to audit and isolate potential business problems and uncover powerful solutions.
Clients and industry professionals can also visit the MS&L Breaking the Code microsite, www.mslworldwide.com/breakingthecode, which explores today’s most challenging issues in the areas of advocacy, biotech, consumer health & wellness, digital health, health policy & regulatory issues, hospitals & providers and medical technology. MS&L offers insight into how companies can achieve business success in each of these area.
MS&L’s new team of code breakers includes experts not only in the traditional areas of healthcare, but also in advocacy, government affairs, corporate health, cause marketing, social media, mobile communications and marketing and research/insights. The team includes Nancy Glick, who just joined MS&L as SVP and head of MS&L’s Washington, D.C. health and nutrition affairs practice, plays a major role on advocacy, health policy and FDA efforts. Holly Feraci recently joined MS&L as VP, government affairs, and helps clients steer through complex legislative and regulatory processes.