Jul
16
Written by:
News Account
7/16/2009 12:04 PM
The current advertising slump means more time for public service announcements (PSAs), reports West Glen Communications - and a new WestGlen study shows the increase in available PSA time is dramatic.
WestGlen culled the airings reported by The Nielsen Company’s Sigma™ tracking service from January 1 through June 30, 2008 and compared it to data from the same time frame in 2009. The comparison revealed that 2009 airings had increased 30 percent.
And, WestGlen report they are also seeing a portion of these increased airings are occurring in better day parts. Although they have always noted that two-thirds of a campaign’s airings usually occur during normal waking hours, they are seeing minor shifts towards day parts like late fringe and prime time, when even more people are watching.
What’s on the horizon? The forecast for PSA avails through the rest of the year, reports WestGlen, remains strong.
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