- R2integrated( R2i) has teamed up with the National Aquarium Institute to launch an educational and entertaining digital campaign and micro-site promoting their newest exhibit: Jellies Invasion – Oceans Out of Balance. www.aqua.org/jellies.
The new site showcases the beauty of the jellies while also educating the public on their environmental impact. The dynamic new site also provides users with a rich and comprehensive Web 2.0 experience including blogs, two-way conversations, games, virtual tours, photos, videos and much more. “Our goal is to make education and learning fun while using new technologies to provide a rich user experience for National Aquarium Institute visitors,” said David Taub, partner and creative director of R2integrated.
- In addition, Yesmail, a recognized industry-leading provider of permission-based online email marketing solutions, announced a strategic alliance with R2i. Leveraging R2i’s specialization in interactive, digital marketing and social media application development, this alliance provides a robust suite of solutions for Yesmail and R2i clients to develop and support highly relevant social media applications and integrated digital marketing campaigns.
- MS&L adds Nancy Glick as senior vice president and head of its D.C. health and nutrition affairs practice. A veteran of both public relations agencies and government healthcare divisions, Glick was most recently the executive vice president and practice director of health and nutrition affairs in the DC office of Ruder Finn. There, she led business development and managed public relations and advocacy programs addressing disease prevention and health promotion, elder care, women’s health concerns, medication safety, access to quality care, drug pricing, biotechnology and food safety. Glick also served in a variety of positions at Hill and Knowlton.
-Lesly Simmons joined the Global Network for Neglected Tropical Diseases to run their newly formed communications office. The Global Network is part of the Sabin Vaccine Institute, working to control and eliminate the most debilitating and deadly neglected tropical diseases. She had been with the American Red Cross.
- Lisa Howard has joined Low + Associates (L+A) as an account group director. She will play a lead role in managing integrated marketing campaigns for the Internal Revenue Service and other L+A federal government accounts. She comes to L+A after relocating from Los Angeles where she was a marketing and corporate development consultant. She also spent 10 years at MGH, a Baltimore-based communications firm, and has worked for Catholic Relief Services, a Baltimore-based international relief agency.
- Adam Shapiro, formerly of Widmeyer Communications, joins Walter Media, which is headed by Mike Walter, formerly of WUSA-TV.
- Van Eperen Public Relations, a marketing communications firm located in Montgomery County, and design25 graphics of Baltimore County have formed a strategic business alliance.