- The DC office of Arnold Worldwide adds Eric Andrade in the newly created position of digital marketing director. Andrade, an expert in the digital channel as a means of effectively engaging and influencing consumers, oversees all of Arnold DC’s online and new media work. He reports to Arnold DC’s managing partners – Karen Riordan, president, and Woody Kay, chief creative officer – and works closely with Arnold Worldwide’s chief digital officer and executive vice president, Troy Kelley, who is based in the firm’s Boston headquarters.
“Eric is a strategic thinker and solutions-oriented marketing professional with an outstanding track record in client services and delivery management,” said Riordan. “He offers Arnold DC clients a unique combination of experience that includes not just traditional agency branding and marketing work, but also hands-on technical work developing software applications, administering databases, and overseeing production.”
Before joining Arnold DC, Andrade headed up business development and strategy for Hollywood, Calif.-based Trailer Park, Inc., a $60-million advertising company serving the entertainment industry. From 2005 to 2007, he worked at two digital marketing agencies in San Francisco: as an executive producer at AKQA, an international $128-million firm, and as a senior project manager at Avenue A Razorfish, a Microsoft company. He also has worked at Ogilvyone Worldwide, first in New York and then in San Francisco.
- Arnold DC President Karen Riordan appeared on the Fox Business Network Tuesday discussing how travel companies can best market themselves to customers who are still traveling despite the rough economy. A large percentage of Arnold DC’s portfolio are clients in the travel, tourism and hospitality industry, including Choice Hotels International, Amtrak, Colonial Williamsburg and the Bahamas Ministry of Tourism. Check it out:
http://www.foxbusiness.com/search-results/m/22324521/selling-summer-travel-in-a-recession.htm#q=riordan
- A group of cutting-edge marketing and advertising boutique companies in Alexandria wants to make that city the place to be for what they call the "creative class" reports Brigid Schulte in The Washington Post.
The Post story noted that the vision of the group, which calls itself iMAGINE Alexandria, is for the city to become the place where creative ideas are born -- in engineering, architecture, art, marketing, Web and graphic design firms -- along a specially zoned corridor in Old Town and patented up the road at the Patent and Trade Office. iMAGINE Alexandria comprises Brightline Interactive, RedPeg Marketing, Stokefire and Belmont, Inc. (See photo below)
(Nancy Belmont, Belmont Inc, and team members were award winners at the 2009 AMA-DC M Awards.)
- Gibraltar Associates is moving to 815 Connecticut Avenue, NW, Suite 800, Washington, D.C. 20006. The new phone number is (202) 534-1700 and the new fax number is (202) 534-1701.
- Nancy Hicks, senior vice president and associate director of Ketchum's North American Healthcare Practice, has received the PRSA Health Academy's Frank J. Weaver Lifetime Achievement Award in recognition of her 25 years of exemplary client work and leadership in health-care PR.
- August, Lang & Husak has been awarded the Gold Hermes for their execution of the American Academy of Orthopaedic Surgeons’ public service message about “keeping healthy joints healthy.” Timed to warn the escalating 50+ population about the added stress of summer on joints caused by hoisting holiday luggage, summer athletics, and even the most commonplace tasks, the TV PSA Joints Don’t Jump has won a Gold Hermes for its important message and effective execution.