Fleishman-Hillard promoted Martha Boudreau and Bill Pendergast. Boudreau, who was general manager of the D.C. office, has been named president of Fleishman-Hillard’s Mid-Atlantic and Latin American regions. Pendergast replaces her as general manager of the second-largest office in the Fleishman-Hillard network.
Boudreau joined Fleishman-Hillard as an account executive in 1986 — one year after the firm began operations in D.C. For the past eight years, she has served as the office’s senior manager, overseeing revenue and staff growth while building Fleishman-Hillard into a major competitor in the marketplace. With her promotion, Boudreau takes on responsibility for the firm’s offices in D.C., Charlotte, Raleigh, Atlanta, Miami, San Juan and Mexico City; as well as for Strat@comm, which has offices in D.C. and Detroit.
Pendergast joined Fleishman-Hillard in 1998. Since that time, he has managed corporate communications, reputation management and crisis communications programs for numerous Fortune 500 companies and other major clients. Prior to being named general manager, he served as deputy general manager and led the office’s corporate practice. Pendergast was previously PR director at Ameritech, and was chief communications strategist and lead spokesman for Ameritech Consumer Services, the company’s largest division. Pendergast also worked at Ketchum PR.
- Qorvis Communications has been hired by the Mexico Tourism Board for a one-year online PR program, covering marketing, new media relations, grassroots/allies outreach and web support, reports odwyerpr.com. The report stated that Qorvis, working with Mexico's U.S. embassy will develop a profile of the top-five search engines for Mexico, President Felipe Calderon and Ambassador Arturo Sarukhan in order to bolster search efficiency. Qorvis also will tackle blogger relations, and will create and syndicate videos via social media to explain Mexico's "perspective or analysis on broad, topical issues." Other duties include creation of mobile applications for IPhone, BlackBerry and Android, plus establishment of the "Virtual Consulate," local portals aimed at major cities.
- Visit Fairfax, the official tourism organization for Fairfax County, selects White+Partners as its new agency of record. The agency will handle all advertising, brand marketing and public relations for the convention and visitors bureau through July 2012. White+Partners will launch a full PR and advertising campaign later this summer highlighting the various ways business and leisure travelers can “connect” with Fairfax County. The campaign will include print, outdoor and online advertising, social media, special events marketing, and public relations.
- Peter Corbett,iStrategyLabs, reports the DC government, under the leadership of Interim CTO Chris Willey, has empowered his firm to launch Apps for Democracy "Community Edition" which has been announced by Mayor Fenty. AppsForDemocracy.org has been revamped to reflect the new campaign and $35,000 prize pool available to citizens interested in building a better DC through technology (full blog post explaining it all).
- MDB President Cary Hatch has been featured on WJLA-TV News. The story on Hatch noted that “if you think of Washington as a government town only, our working woman is out to change your perception. Cary Hatch is putting D.C. on the map in the advertising world.
"With the change of administration we see that the financial capital of the world is becoming Washington, I would suggest that Washington is becoming the communications capital of the world, as well," Hatch said.
But it wasn't always that way. Hatch, a native Washingtonian, and University of Maryland graduate, bought MDB Communications in 1987, making her a rarity in the ad business as a female owner. Now the company has dozens of awards and many popular ad campaigns, including the D.C. Lottery and National Geographic, stated the WJLA-TV News report. You can see the story at http://www.youtube.com/watch?v=yBjtCtRICzI
- Design Army reports that images from their upcoming WONDERLAND campaign for the Washington Ballet are featured prominently in the Summer 2009 edition of Capitol File magazine. From concept and design to photography art direction, Design Army collaborated with photographer Cade Martin and the Washington Ballet and to create a one-of-a-kind book commemorating Septime Weber's 10th year as the dance company's artistic director. With over 50 dancers performing in locations throughout D.C., the commemorative book is a truly unique blend of art and fashion. WONDERLAND will be available in September at the launch of the 2009-2010 season. To see a preview of the photographs, get the latest edition of the Capitol File or go to www.capitolfile-magazine.com.
-Strategic Communications Group adds Broadsoft, a provider of VoIP applications. The agency will leverage Web 2.0 as a platform to establish Broadsoft execs as thought leaders in hosted VoIP applications.
-TGD Communications adds The Water Environment Federation, Water Environment Research Foundation and the Digital Media Association.
- Touchstone Energy®, a national co-branding initiative headquartered in Arlington with more than 680 electric cooperatives across the U.S., selected Hoffman/Lewis in St. Louis as their new creative and interactive agency. Finalists for the assignment included two local agencies - incumbent White & Partners, and The AD Store - and JWT/CET in Atlanta.The search consultant for Touchstone Energy was Ad Management Insights in Arlington.
- Carousel30, a DC-based interactive media company, announced the opening of a new Chicago office. "Chicago is a major hub in the advertising and marketing world, so it was a natural progression for us to add an office there," says Carousel30 Chief Creative Director Greg Kihlstrom.