May 8

Written by: News Account
5/8/2008 12:00 PM

If the local communications community is in a recession, it would be news to the experts we contacted. That’s the finding of our unofficial and unscientific survey we conducted this month. That’s not to suggest these are boom times, in fact we heard that companies are being cautious in hiring, but we heard that business has been firm for much of the local communications community. Perhaps, as one person suggested, since the Washington, DC, area has a relatively small retail base, we’ve been spared significant setbacks. In fact, said one expert, those communicators with skills in new media and with health and “green” expertise still are in demand. Regarding people being more cautious, we did hear that some projects are taking longer as clients are taking longer to launch new initiatives.

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