The DC ad community honored the best locally-produced ads this month at the “Battle of Awesomeness.” Before an audience of about 375 communicators, the DC Ad Club presented its ADDY awards at the Ronald Reagan Building and Internal Trade Center. The award competition attracted 841 entries from 75 companies reflecting all facets of the communications community: Advertising and marketing agencies, design firms, PR companies, clients, media outlets, printers, suppliers and production companies.
In the awards competition, 104 ADDYs and 146 Citations of Excellence were awarded, with the Best of Show award going to Arnold Worldwide for its “25th Anniversary - A Conversation Piece” produced for USA TODAY. Arnold also won the most awards - a total of 58 (25 ADDYs and 33 Citations of Excellence)
Adworks received 24 awards (8 ADDYs and 16 Citations of Excellence), Rosenthal Partners won 20 (9 ADDYs and 11 Citations of Excellence), Design Army garnered 18 (9 ADDYs and 9 Citations of Excellence) and White Partners also won 18 (3 ADDYs and 15 Citations of Excellence).
ADDY winners now advance to the District Two ADDYs, competing against winners from New York, Pennsylvania, New Jersey, Maryland and Delaware.
Besides the awards, another evening highlight featured sumo wresting competitions, where attendees dressed as sumo wrestlers and competed against each other. We have plenty of still photos from the ADDY gala on this website, so check them out.