R2integrated (R2i) has been selected by Forbes.com to revamp the site’s Video Network Program Guide and player. Forbes.com, home page for the world’s business leaders and the leading business news Web site, attracts approximately 20 million unique visitors each month. The upgraded Guide, built on the Adobe Flash platform, is now fully integrated with their ad and media servers to take advantage of social behaviors, such as commenting, rating and sharing on sites like Facebook. Metadata is now associated with the videos and captions so that they are fully searchable. R2i, which also designed the Capitol Communicator web site, designed the video player and program guide with metatag-based intelligence that enables Forbes.com to categorize its content, suggest related videos, and serve ads aligned with the user’s selections.
Brunner Digital has launched a site for amfAR, the foundation for AIDs research. The new site, http://amfar.org/, was designed to feature amfAR’s dedication to research, prevention, treatment education and the advocacy of AIDS-related public policy. The site includes an interactive timeline, which showcases the history of the AIDS epidemic juxtaposed to amfAR’s contributions. Other features include photo galleries, an events calendar which allows people to sign up for amfAR’s star-studded functions, interactive maps, multimedia pages and a new donation form designed to increase the size of donations.
MDB has launched a branding campaign for the DC Lottery to help build positive brand perceptions among new audiences. The campaign integrated both TV and transit ads in a unique way. It carried the encouraging theme, "Lots of people win," since most people don't know that over seven million winning tickets will be issued this year (based on 2007 statistics). Reflective mirrors were posted all over town carrying the invitation to "Picture yourself a DC Lottery winner." In the TV spot, the voice of a storyteller creates the impression that "Lucky mirrors are all over town and if you look into one, you could win the DC Lottery."
Ogilvy PR has been selected by the Lance Armstrong Foundation (LAF), which provides resources and support for people affected by cancer, as its global communications partner in the fight against cancer. Ogilvy PR will work with the LAF to support the expansion of the LIVESTRONG campaign around the world and will provide a range of communications services, including strategic planning, materials development, grassroots campaign development, influencer outreach, digital influence, government affairs and special events. Based in Ogilvy PR’s DC office, the account will also be supported by Ogilvy's other offices.
Environics Communications has been retained by ProLiteracy, the nation’s largest nonprofit working to address the adult literacy crisis in the U.S., as the organization’s national PR agency. Environics will work with ProLiteracy to raise awareness of this adult literacy crisis and how the organization champions the power of literacy to improve lives, families, communities and societies.PinnacleCare, the world’s leading private health advisory firm, has selected Crosby Marketing Communications to create and launch a comprehensive re-branding campaign.
Crosby Marketing Communications has been retained by PinnacleCare, the world’s leading private health advisory firm, to create and launch a comprehensive re-branding campaign.
Stanton Communications has won a short-term contract to assist Maryland’s Office of Tourism Development. The state has handled U.S. PR internally, but wanted to increase its level of activity and that led to the request for outside support. Stanton’s D.C., office will handle the contract, which currently is for two months, but could stretch to two years and $140K. The goal of the campaign includes reaching media, consumers and travel agents.