The DC office of Arnold Worldwide has launched a new Choice Hotels International TV advertising campaign. Three new 30-second television spots remind guests that Choice Hotels offer lots of free amenities for which more expensive hotels charge. The campaign emphasizes that when savvy guests save money by avoiding unnecessary hotel charges, they can afford to enjoy other things during their trip. (Click on the picture above to see the spot.)
The Samueli Institute awarded its marketing communications initiative to HC Creative Communications. This effort will include the development of a marketing platform, strategic plan, SharePoint analysis and roadmap, Web site and Intranet. The intranet will showcase a Knowledge Center that will enable the Samueli Institute to share research findings and recent developments with strategic partners in the medical community.
Ascend Communication will provide public relations services for the Lupus Foundation of America Greater Washington chapter.