Dec
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News Account
12/1/2008 12:49 PM
-Research conducted by Bulldog Reporter and TEKgroup International, Inc. finds that journalists’ usage of new media technologies – such as online newsrooms, blogs, RSS and social media – is extensive. The second annual study reveals that the greatest change in journalism practices due to new Internet technology is the ability to access corporate news and contact information online 24 hours/day and to receive content in multiple formats. Nearly half of all journalists report visiting a corporate Web site or online newsroom at least once a week, while almost 87% visit at least once a month. Nearly 23% of journalists also seek audio or video material from corporate Web sites at least once a month. In terms of blogs, more than 29% of journalists report regularly reading five or more blogs and nearly 75% follow at least one blog regularly. Social media site visits also are up; more than three-fourths of journalists use them to research stories and almost 38% visit a social media site at least once a week as part of their reporting. In addition, nearly 19% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 44% receive at least one regular RSS feed. The 2008 Journalist Survey on Media Relations Practices Executive Summary is available from www.tekgroup.com
-The Source reported that Butterball took its famous Butterball “Turkey Talk Line” to the Web this year, providing turkey-cooking advice to nervous cooks via blogs, “turkey text” messages on mobile phones and in grocery stores. The original telephone hotline – which started in 1981 and was one of the first national, toll-free consumer help lines – now employs 50 people and serves 100,000 customers. The Web 2.0 updates are designed to advise a digitally savvy generation.
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