MRB Films joined with with Porter Novelli in DC to create an awareness campaign for the Alzheimer's Association with revealing portraits of caregivers that are intimate, emotional and at times, funny. Director Bryan Elsom did preliminary interviews with potential participants, collaborated on a working "script" and then spent hours filming each caregiver, eliciting their story and shaping it into a short web film.
Over 15 million Americans are caregivers for people with Alzheimer's. They care for spouses, parents, siblings, and friends. It's a job few of them have been trained for or ever expected.