DC's Design Army stormed Manhattan earlier this month with its unique vision during the 2012 Creative Week events. The Onederful campaign for the One Club culminated at Alice Tully Hall in Lincoln Center during the One Show award presentation. A series of eye-catching event posters captivated pedestrians outside, while inside the Starr Theater Onederful animations brought to life the unique photography as celebrity MC Fabio hosted an evening showcasing the best creative in advertising.
The week began with Design Army co-founder, creative director, and judging chair Pum Lefebure opening the One Show Design award ceremony. Lefebure and a panel of esteemed judges selected the top creative work from a pool of international and domestic entries to showcase the year's top work.
Now in its third year, Creative Week NYC, held this year from May 7-11, is an annual series of awards shows, thought leadership, and presentations designed to honor, inspire and connect the creative community. Began by the One Club, the week-long event has grown to embrace a wide range of partners such as Google, The Paley Center, SHOOT Magazine, NYC & Co, The Type Directors Club, The Art Directors Club, the NY Photo Festival and others.
(In photo: Pum and Jake Lefebure flank Fabio at the One Show Advertising awards in NYC. Photo credit: © 2012 Ric Kallaher)