The Ad Council has redesigned its website to heighten awareness of the significant social issues addressed by its public service advertising (PSA) campaigns and to also inspire Americans to take action. The website features a new design and additional content to effectively communicate the work, mission and expanded capabilities of the Ad Council. DC-based Beaconfire redesigned the website.
The new AdCouncil.org website prominently features all of the creative work produced by the Ad Council's volunteer ad agencies for the organization's 50 national PSA campaigns including Foreclosure Prevention, The Shelter Pet Project and Energy Efficiency. Additionally, the website includes tools for sharing PSA content on Facebook and Twitter.
The website will not only continue to raise awareness about important issues and PSA campaigns, but it will also serve as a resource to connect the general public with organizations that offer assistance on critical topics such as childhood obesity and newborn and infant survival.