SmithGifford has been selected by the Washington Area New Auto Dealers Association (WANADA) to develop the marketing strategy to promote the 2012 Washington Auto Show. SmithGifford agency was selected after a short agency review.
“We were highly impressed with SmithGifford’s industry knowledge and unique creative approach to make the already prestigious and well attended show even bigger and better,” said Gerard N. Murphy, president and CEO, WANADA.
The overall strategy is to increase attendance at one of the most important public policy shows in the country by motivating lawmakers and the general public to attend and see the latest in technology, safety and innovation in the industry.
Specifically, SmithGifford will handle strategy and all creative development of TV, radio, collateral, online, and print for a full multi-media effort. VoiceMedia will handle media planning and buying. Pomerance & Associates will continue to oversee communications and media relations.
“We are very excited to have the opportunity to market this show - a major annual Washington event and one of the top auto shows in the country,” said Karen Riordan, president, SmithGifford. “It also allows us to leverage our knowledge of the auto industry and our skills driving guests to major events.”