The Washington Post Co. is launching a news aggregation Web site called Trove that will allow users to customize the site to provide articles about subjects that most interest them.
The site, which will pull material from 30,000 feeds from 10,000 sources, will let readers add and subtract topic channels. The site's home page, which is divided into three sections, devotes the left-hand column to an "editor's choice" of articles selected by the site's editors.
"It's an experiment," said Post Co. chief executive Donald E. Graham. "In the course of the next year we will add a lot of interesting products and features. If some of those are well received, they might end up as part of washingtonpost.com or Slate." Slate is also owned by The Post Co.
The new site is partly the work of Vijay Ravindran, The Post Co.'s chief digital officer, who was previously an executive at Amazon.
The Trove project grew out of the Post's acquisition in July of iCurrent, an Internet-based news aggregator that allows readers to choose topics.