On Feb. 16 at 1 p.m., join BurrellesLuce and national award-winning PR practitioner Paula Pedene, APR, former chair of PRSA Health Academy Section and public affairs officer at Phoenix VA Health Care System, for an educational webinar, "Home of the Free, Because of the Brave: A Salute to Veterans. Effective Techniques for Creating Your Own Public Affairs Strategy."
The annual Veteran Affairs (VA) Veterans Day Parade, now in its 13th year and spearheaded by the Phoenix VA Health Care System, is designed to help commemorate and honor veterans of the global war on terror. The objectives of the parade are aggressive, from increasing the favorable image of the VA in the community, to promoting attendance in order to meet or exceed previous levels. Get an inside look at the strategic planning and execution that helped turn this event into one of the nation's premier Veterans Day parades.
During the webinar, Pedene will discuss how to:
Research and develop a strategic PR and communications plan
Build and maintain interpersonal effectiveness through communication, leadership and relationships
Determine your target audience, objectives and key messages
Implement your overall media relations tactics.
The moderator will be Johna Burke, senior vice president, marketing, BurrellesLuce.
Space is limited so sign up now for this free webinar. If BurrellesLuce is unable to accept your registration, an on-demand presentation will be available for review after the event at www.burrellesluce.com.