A new car was launched in DC this week....a first of its kind. It's a car that doesn't have the latest smoke and mirrors - in fact it creates smoke and is missing mirrors. It's not green...in fact it's red. But it's different. It's a car that gives back. It gives people living with disabilities in the greater Washington area opportunity in job placement, individual support and career training. The car - the 2011 Melwood Opportunity - is featured in new TV spot produced by SmithGifford for Melwood, a nonprofit created in 1963 to serve people with intellectual and developmental disabilities.
One of Melwood's employees, William Lampe, a 27-year old College Park resident, participated in the making of the spot, which was filmed on the Bonneville Salt Flats of Utah. Following the filming, William, along with a Melwood colleague, drove the car cross-country and delivered it to Melwood’s campus in Upper Marlboro at the end of last week. And, he used Facebook to post pictures and provide updates of his journey.
Watch the spot.